Polisena (Italian Green): from the television program to the association for the social promotion of sustainability

With Gianluigi Polisena, television producer of the Italian Green format broadcast on Rai Due, we talk about how the program will give life to the Italian association Green Eccellenze Sostenibili, an organization for the social promotion of sustainability, and how fundamental the role of the means in the dissemination of issues related to climate justice

Let’s start right away with a piece of data, a few days ago an article appeared on the ASviS website that points out how environmental information in Italy increased in 2022, also thanks to greater public sensitivity, but it remains marginal and closely linked to the chronicle . It follows from this “Ecomedia 2022” report. of December, edited by the Pentapolis Et institute. what do you think And above all, what kind of communication should be transmitted?

Without a doubt, communication on the subject is changing because the public’s point of view is no longer the same. Four or five years ago, talking about sustainability did not mean conveying something positive, there was a repulsive attitude towards those brands that presented objects created with reused elements. Today everything is reversed: the virtuous attitude towards the environment is fashionable, especially for the new generations, it is the younger ones who care about climate justice. Such an approach has given rise to a new awareness supported, unfortunately, by the environmental and climate disruptions that are now on the agenda and in plain sight. Then I would talk about a “super target” that we are targeting, which has been evolving in recent years and which is inevitably more demanding.

Good communication is synonymous with education. Have you had a chance to test its effects?

Although Italian Green is a network program, therefore branded content, it pursues the objective of a public service. These days in Milan we are working with the main partner of the program, Greenthesis Group SpA, which includes 18 companies and deals with transformation, ecological transition in all aspects. Among the companies of the group there are specific cases of Italian excellence in sustainability such as Rhea Dalmine, straight I Padana Energy. One of the four drivers, Marco Martinelli (with Mario Acampa, Riccardo Cresci and Noemi David ed), will explain in the next episode to the audience at home, with a constructive and often ironic tone, the innovative processes of transformation of sludge and differentiated and undifferentiated urban waste into energy, which will allow the lighting network of the city of Bergamo be lit. From this year, the heat emitted during these processes, and which until now has been dispersed in the environment, will be collected and centralized instead to heat water in homes. We are talking about the future, and above all new ways of spreading techniques that are not futuristic but possible because they are applicable to territorial sustainability.

Have you ever conveyed these issues in the corporate sphere as well? When and what was the feedback?

With ESG protocols, almost all companies have had to plan and meet these criteria. If today some reality is not born, does not develop and does not advance in a sustainable way, it will be devoid of public protection. Therefore, I have had many experiences in this area because there are many companies that provide training in all sectors, provide an electric fleet so that the employee can be guided to buy a green energy car, renovate the offices…

What does Italy need to be even more “green”, both in theory and in practice?

Undoubtedly, there is a lack of acceleration of the political processes that could facilitate sustainable development. We need a policy that demonstrates its care through tangible simplification options and not just campaign promises. Back to the electric columns for recharging vehicles: in order to be able to install them in your yard, a company has to collect a large number of permits that do not serve to control, but are only obstacles for similar initiatives.

What can you tell us about the coming months?

Through the television tool, Italian Green explains and makes known virtuous examples of green culture present in our country, also highlighting the efforts related to these adjustments. These realities are showing their willingness to collaborate to give life to an association of sustainable entities made up of thirty subjects. The synergies that can be activated will generate opportunities for wedding and exchange, promoting projects with universities, scholarships for students and students who have worked on green space redevelopment projects, and scientific training and dissemination programs for companies.

So, not just a TV show but a structural project that goes further, and what funding network can it count on?

Yes, the program will then be the tip of the association iceberg Italian Green Eccellenze Sostenabili, organization for the social promotion of sustainability. Italian Green is a 360° action that will also become a center to systematize collaborations between subjects. The first funding will be annual donations from the same thirty participating companies, funded resources for university scholarships, redevelopment of green areas, recycling of plastic materials.

Lucia Medri

The article Polisena (Italian Green): from TV show to association for the social promotion of sustainability comes from WeWelfare.

Source : IL Messaggero

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